This listing was posted on ApplicantPro, TalentPlusHire.
Digital Marketing Optimization Specialist
Location:
Cedar City, UT
Description:
Job Description: This position supports the Graduate & Online department's lead generation and growth objectives by strategically optimizing our digital marketing resources and campaigns, both paid and organic (SEO) on a variety of digital media platforms following established brand guidelines. Duties and Responsibilities : Day-to-day optimization of paid digital advertising campaigns (search, display, video, etc.), using analytics tools and testing to increase lead generation quality and conversions. Audit and optimize web assets (SEO) to increase organic lead generation, specifically landing pages and web pages specific to our department. Research, analyze, and apply best practices for digital marketing optimization, including examination of keywords, performance data and competitor research. Contribute creative ideas, both content and technical, for paid and organic social media that will produce the desired result. Work with marketing team and departmental team members to achieve departmental objectives, ranging from lead generation to retention through graduation. Engage in professional development opportunities to continue building a skillset to strengthen job performance and support career aspirations. Participate in traditional marketing activities as needed. Other duties as assigned. Education and Experience Requirements: Working knowledge of optimization for paid search/ad campaigns in Google, Facebook, LinkedIn Working knowledge of SEO Ability to interpret analytics data and determine next steps Good writing skills Additional/ Preferred qualifications: Intermediate level skills in SEO and digital ad optimization (approx. 1.5 - 2 years experience) Ability to research and understand different audiences Strong creative problem-solving skills Bachelor's degree in related field Documents : Resume Cover Letter Portfolio Southern Utah University does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services. For more information or contact information, please visit https://www.suu.edu/nondiscrimination/ . Job Posted by ApplicantPro
Company:
Southern Utah University
Posted:
May 8 on ApplicantPro, TalentPlusHire
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to ApplicantPro, TalentPlusHire
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Digital Marketing Optimization Specialist
Digital Marketing Optimization Specialist is a Advertising & Marketing Marketer Job at Southern Utah University located in Cedar City UT. Find other listings like Digital Marketing Optimization Specialist by searching Oodle for Advertising & Marketing Marketer Jobs.
Digital Marketing Optimization Specialist is a Advertising & Marketing Marketer Job at Southern Utah University located in Cedar City UT. Find other listings like Digital Marketing Optimization Specialist by searching Oodle for Advertising & Marketing Marketer Jobs.